The $150/Hour Secret That's Keeping You Stuck

Why expensive lessons never get you past 'intermediate'…and the new training method that gets better results for just $27

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From: FEI II Certified Coach Krystal Kelly
CALIFORNIAN BASED IN EUROPE
You've been taking lessons for 3 years now…

And last week, your instructor gave you the SAME correction she's been giving you since month two.

'Keep your shoulders back.'

'Stop looking at the ground.'

'Relax your hands.'

You smiled. Nodded. Paid your $150.

And drove home wondering…

'Am I ever actually going to GET this?'

Or worse...

'Is this just how it is for everyone who's not naturally talented?'

Here’s a secret of the riding lesson industry….

One that even most instructors don’t realize…

Most lessons are designed to keep you dependent. 

If you actually progressed quickly and consistently?

You would outgrow your need for your current instructor. 

So you’re fed just enough progress to keep you hopeful…

But never enough to actually break through.

Think about it…

How long have you been taking lessons?

1 year? 3 years? 5 years? Decades?

Of course you’ve progressed in that time…

You might not fall off as much…

But you're still bouncing around in the trot.

You're still grabbing mane when your horse spooks.

You're still looking down to check your diagonal.

That's not $150/hour progress. That's survival.

Here's the thing…


Most instructors aren't trying to keep you stuck.

They're just teaching the way THEY were taught.

Which means they're passing down the same outdated methods…

It's a broken system.

One that’s held THEM back from their next level too.

And you're paying $150 per lesson to stay trapped in it.

Here's How I Know This System Is Broken...

Back in 2009, I was caught in the same trap.

Taking lessons with a "certified" trainer.

Following every piece of advice.

Practicing religiously.

And getting nowhere.

After 5 years and over $25,000 spent...

I was still bouncing around like a sack of potatoes.

Still getting nervous about cantering on my powerful horse (who I was told was "too much" for me.)

Still feeling like my horse and I spoke different languages.

That's when I got fed up and went looking for answers myself.


I worked internationally with horses in 25+ countries….

Worked with Olympic trainers who weren’t indoctrinated by the "traditional method".

Studied biomechanics with researchers who actually understood how the human body and horse bodies work.

And I discovered something that changed everything...


The riders who make it to the top don't follow traditional instruction.

They use systematic, science-based methods that fix the ROOT cause of riding problems.

Not the symptoms.

I call it the Ambitious Equestrian Training Method.

And it works so well, it's almost unfair.

While traditional students spend years trying to "find their seat"...

My riders develop unshakeable balance in 6 weeks.

While traditional students get more confused with every lesson...

My riders understand exactly what to fix and how to fix it.

While traditional students blame their horses for being "difficult"...

My riders turn those same horses into willing partners.

The difference?

We fix the RIDER first.

Not the horse.


Here's What You Get When You Stop Throwing Money Away on Broken Lessons...

Get The Ambitious Equestrian Complete Training System

For Just $27


  • The Digital Book (176 pages of breakthrough methods)
  • Complete Video Course (5+ hours of demonstrations for you to watch again and again)
  • Professional Audiobook (learn while riding, driving, or doing chores)
  • Celebrity Equestrian Interviews (Warwick Schiller, Amelia Newcomb, Natasha Althoff, David Lichman & more)
  • Contact Code Masterclass (finally understand what contact actually means)
  • It's Not Luck it's a System Workshop (stop looking like a beginner)
  • Rider Confidence Workshop (a powerful clinic to help you breakthrough any mental barriers holding you back)


Total Value: Over $1,200
Yours Today For

Just $27

(That’s less than 20 minutes with an expensive trainer…

For a complete system that will outperform YEARS of traditional lessons.)

Here's My Challenge to You...

Take this system and apply it for 30 days.

If you don't feel more balanced, confident, and connected with your horse than you have after MONTHS of expensive lessons...

If you don't finally understand how to actually apply all your previous riding instructions...

If you can't sit through your horse's next spook without grabbing mane...

I'll refund every penny.

And you keep everything.

Because I'm that confident this will work better than whatever your $150/hour trainer has been telling you.



What You’ll Discover Inside The Ambitious Equestrian Training System:


  • The 3 Core Riding Pillars Focus on these instead of endless circles...and watch as you jump levels in 6 weeks while others stay stuck for years.
  • Breaking Bad Habits Forever Finally stop looking down at your horse, checking diagonals, and grabbing mane...using the "muscle memory reset" method that works in 6 weeks or less.
  • Exercises You Can Use TODAY 10 specific exercises that immediately improve your leg, seat, and rein aids...no arena or fancy equipment required.
  • The "Sticky Butt" Training System Develop a seat so secure you could ride a bucking bronco...backwards. (But you won't have to because your relationship with your horse will increase tenfold and they won't want to buck you off after you learn this method.)
  • The Self-Assessment System Know EXACTLY where you stand and what to fix first...so you stop wasting time on the wrong exercises.
  • Making "Contact" Simple - Demystifying how to get contact with your horse and how to get a more independent rein aid. 
  • The $100K Horse Myth Destroyed How to move up levels with ANY horse...while other riders blame their lack of progress on their "cheap" mount.
But Wait...There's More

(Because I Want To Make This A Complete No-Brainer)

When you get The Ambitious Equestrian System today, you'll also get these exclusive bonuses...

ABSOLUTELY FREE:


Bonus #1:

"Hot Horses" Training Workshop ($197 Value)

26-minute intensive training
How to handle reactive, spooky, or explosive horses without getting hurt or losing your seat. Watch me demonstrate the exact techniques that turn "difficult" horses into willing partners.


Bonus #2:

Pro Jumper Fall Analysis Video ($97 Value)

9-minute breakdown
See exactly what went wrong (and how to prevent it) when an experienced rider takes a hard fall. This could literally save you from serious injury.


Bonus #3:

"It's Not Luck, It's a System" Masterclass ($297 Value)

40-minute deep dive
The exact step-by-step method that separates stuck riders from breakthrough riders. This is the "secret sauce" most trainers will never teach you.


Bonus #4:

Real Student Video Critiques ($197 Value)

Multiple video breakdowns
Watch me analyze actual rider problems and fix them in real-time. See the "before and after" transformations that prove this system works.


Bonus #5:

2-Hour Rider Confidence Workshop ($397 Value)

120 minutes of practical exercises
Eliminate fear and build unshakeable confidence with exercises you can do at home. Even if your horse is unpredictable, you'll stay calm and centered.


Bonus #6:

Clinic with Coach Krystal ($197 Value)

22-minute live demonstration
Watch my signature "Rein Game & Half Moon Exercise" that creates an independent seat and soft hands faster than any other method.


Bonus #7:

"Walls" Workshop ($97 Value)

20-minute training
How to use your aids as walls as your secret weapon for developing balance and straightness. Turn any arena into your personal training tool.
That’s over $1,000 worth of bonus training…

In addition to the core Ambitious Equestrian System…

All for less than the cost of lunch for two.

Get The Complete Training System for

Just $27


Every week you keep paying for lessons that don't work...

Is another $150 down the drain.

Another week staying stuck at the same level.

Another week your horse deals with an unbalanced rider.

You can keep doing what you've been doing...

And keep getting the same expensive, slow results...

Or you can try something different.

Something that actually works.

Something that costs less than 20% of one expensive lesson.




Meet Coach Krystal Kelly

The "Rogue" FEI II Certified Coach Who Ditched Traditional Methods... 

And Never Looked Back
Back in 2010, I got so fed up with American riding instruction that I left the country for good…

These travels led me to the best horses, coaches and trainers in the world across Europe, Asia, the Middle East, and Africa…

And allowed me to develop a hybrid method that combines their most effective wisdom, techniques, and exercises.

Since then?

I've helped over 10,000 riders across 146 countries break through plateaus they'd been stuck at for YEARS.

The best part?

Riders grow to become independent.

Able to solve their own problems.

And to ride with the confidence and skill they’ve always dreamed about.

Without depending on anyone else to get them there.

The Ambitious Equestrian gives you the tools to make that your reality as well.

I’ll see you on the inside.

Your Coach,
Krystal Kelly



Here’s Everything You Get When You Order

The Ambitious Equestrian

Get the Video Course + Book + All the Bonuses Today

JUST $27


You're About To Get The Complete System That Replaces Years of Expensive Lessons
Item Price
$27
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ONLY $37: 52 Weeks of Riding Exercises!: A year of riding exercise diagrams and instructions. Print them out, fill them out, keep them in a binder at the stable or refer to them from your phone! This is perfect for those seeking "visuals" of over 50+ riding exercises which you can print and have in your hand as well as a bonus "after lesson reflection" section after each lesson for you to fill out and keep track of your rides. You’ll find position, dressage, pole, trail, warmups, yoga on horseback, rider balance exercises and other riding exercises to mix and match and use again and again.


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    For Just $27, The Ambitious Equestrian Complete Training System Includes:


    ✅ The Full 176 Page Ambitious Equestrian Training Manual The exact biomechanics-based system I used to go from struggling amateur to FEI II certified coach. Packed solid with methods that actually work.

    ✅ Complete Video Training Course (5+ hours) Watch real demonstrations of every technique...so you can see exactly how it's supposed to look.

    ✅ Professional Audiobook (Full narration) Learn while driving, doing chores, or warming up your horse. Perfect for busy riders.

    ✅ Celebrity Expert Interviews (Warwick Schiller, Amelia Newcomb, David Lichman & more) Get insider secrets from some of the top riders in the world.

    ✅ 2-Hour Rider Confidence Workshop Practical exercises you can do at home to eliminate fear and build unshakeable confidence (even if your horse is unpredictable).

    ✅ “Hot Horses" Bonus Training (26 minutes) How to handle reactive, spooky, or explosive horses without getting hurt or losing your seat.

    ✅ Pro Jumper Fall Analysis Video See exactly what went wrong (and how to prevent it) when things go sideways at speed.

    ✅ "It's Not Luck, It's a System" Masterclass (40 minutes) The exact step-by-step method that separates stuck riders from breakthrough riders.

    ✅ "Walls" Workshop (20 minutes) How to use arena walls as your secret weapon for developing balance and straightness.

    ✅ Clinic with Coach Krystal: Rein Game & Half Moon Exercise Live demonstration of the exercises that create an independent seat and soft hands.

    ✅ Complete Mobile App Access Take everything with you to the barn. Works on your phone, tablet, or computer.

    Total Value: Over $1,200
    Your Investment: Just $27
Still Got Questions?

Here's The Answers

Will this actually work for MY riding level?
Whether you're a nervous beginner or stuck intermediate...this system works. The biomechanics don't change based on your experience level. Bad habits are bad habits.
Do I need my own horse?
Nope. These techniques work on lesson horses, lease horses, or your neighbor's old mare. The principles are universal.
How fast will I see results?
Most riders notice improvements in their first ride. Significant changes in 2-3 weeks. Complete transformation in 6 weeks. (Compare that to years of expensive lessons.)
Is this just more of the same riding advice?
Hell no. This is the OPPOSITE of traditional instruction. If you've been taking lessons for years and staying stuck...this is exactly what you need.
What if I'm already working with a trainer?
Perfect. Use this system to accelerate your progress and become your trainer's star student. Or...use it to realize you don't need them anymore.
What's your guarantee?
Try it for 30 days. If you don't feel more balanced, confident, and connected with your horse than months of expensive lessons provided... get your money back. Keep everything.
How is this different from YouTube videos?
YouTube gives you random tips. This gives you a complete SYSTEM. Step-by-step progression. The exact method used by riders who actually make it to the top.
Why only $27?
Because I'm tired of watching riders throw away thousands on lessons that don't work. This should be accessible to everyone who's serious about improving.

"I would like to encourage you to trust and follow the program. I've not only improved my physical condition and skills when following Krystal Kelly's program, but also realized how much your mental fitness affects your riding performance.

I was stuck, scared and I almost gave up horse world (after 20 years of riding) . After following Krystal Kelly for just three months I became confident and fit rider and I am still building up on it! 

It doesnt mean that I dont make mistakes any more, BUT I've learned to recognize my own mistakes and upcoming issues BEFORE become problems. 

So if you can, go for it, it definitely is worth it!!!

Kristýna from Czech Republic

"I wanted to share a big win today from my ride with Gunner. I did some extra no-stirrups canter transitions with him and I was so proud of us! For him, his canter transitions are getting much more fluid and responsive. 

For me, I was amazed how much my balance and confidence have improved! I did several laps of a large indoor arena on both canter leads with him, no stirrups. 

The whole time I felt glued to the saddle. I could feel my entire legs working, from my ankles to my inner thighs, but boy was it worth it! 

I felt so safe and secure. 

I actually got a couple strides of gallop initially on my right lead canter departure, and I think the biggest win of all was that this didn't deter me at all! 

I brought him back to a controlled canter and instead of being afraid, I was pleasantly surprised to find my default thought during that was, "Huh, this must be what it feels like to ride a racehorse! Cool!"

Zen from the USA

"Ventured to a competition on the weekend. Pre-Sticky Butt when my horse misbehaved I would have gone into fetal position and jammed him or fallen off! This time I felt confident and 'sticky' and despite his antics, we had a clear round and placed 5th!"

Holly From Australia

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